Random posting creates random results. Service businesses win on social when content supports trust and enquiries — not when they chase viral trends unrelated to their work.

Week 1 — Foundations

• Audit profiles: logo, bio, link, highlights, contact buttons
• Define 3–4 content pillars (e.g. education, proof, behind-the-scenes, offers)
• Batch 5–7 posts aligned to pillars

Week 2 — Proof & authority

• Share client outcomes (with permission), reviews, before/after project shots
• Answer one common client question per day in Stories or Reels
• Pin your strongest testimonial or service explainer

Week 3 — Engagement

• Respond to every comment and DM within business hours
• Use polls/questions to learn what audiences struggle with
• Collaborate with complementary local businesses

Week 4 — Conversion

• Run a clear offer post (consultation, audit, seasonal package)
• Link bio to a dedicated landing page — not just homepage
• Review insights: which posts drove saves, shares and profile visits?

Rhythm after 30 days

Aim for sustainable cadence: 3–4 feed posts weekly + regular Stories if your audience uses them. Consistency beats bursts of activity followed by silence.

Social media should feed your brand system — website, ads and sales follow-up — not exist in a silo. When visuals and voice match your site, enquiries feel warmer and close faster.