Launch day should feel boring — because you already caught the issues. Use this checklist before you flip the switch on a new website or major redesign.

Content & UX

• All service pages have clear headlines, proof and one primary CTA
• Contact/booking forms tested on mobile and desktop
• Thank-you or confirmation states work after submission
• 404 page exists and links back to key sections
• Legal pages live: Privacy Policy, Terms if applicable

Technical

• SSL certificate active (HTTPS everywhere)
• Favicon and social share image (OG tags) configured
• XML sitemap submitted in Google Search Console
• Robots.txt allows indexing of public pages
• 301 redirects mapped for all changed URLs

Performance

• Images compressed and properly sized
• Mobile page speed acceptable on 4G (test PageSpeed Insights)
• No layout shift when fonts or images load

Tracking

• Google Analytics 4 (or equivalent) firing on all pages
• Conversion events: forms, calls, key button clicks
• Search Console verified

SEO basics

• Unique title and meta description per page
• One H1 per page; logical heading structure
• Alt text on meaningful images

A disciplined launch protects the investment you made in design and development — and prevents the "why aren't we getting leads?" panic two weeks later when the real issue was a broken form or missing tracking.